Why would Kahlua (the liqueur) run a sweepstakes only for homeowners? Isn't it poor advertising, and elitist?

home makeover sweepstakes

Question by galaxiquestar: Why would Kahlua (the liqueur) run a sweepstakes only for homeowners? Isn't it poor advertising, and elitist?
Their ,000 Home Makeover Sweepstakes has no cash option, and the winner must own a home! About 5 states don't/won't allow this, and I suspect it's because it's unfairly limiting. Why would this company limit this form of advertising when homeownership is hardly a requisite for drinking Kahlua? Do they only care if well-off people

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