Facebook Ipo: Facebook IPO: Now the work begins

Still, the increase of six-tenths of 1 percent was a letdown for many seeking a big, first-day pop in Facebook's share price. "This is like kissing your sister," said John Fitzgibbon, founder of IPO Scoop, a research firm. "With all the drumbeats and(Shih is the author of "The Facebook Era" and now helps big companies reach customers via social networks.) Bill Gurley, Benchmark Capital: "I'd call this picture-perfect IPO execution -- perhaps the best

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