NBA Finals: LeBron James ditches negativity

If you look at the NBA Finals viewership by comparing TV and digital, the temptation might be a shrug. But in the context of a live event airing during prime time, it's not shabby -- and it shows why ESPN is looking to video andMiami Heat head coach Erik Spoelstra celebrates after Game 5 of the NBA finals basketball series against the Oklahoma City Thunder, Thursday, June 21, 2012,The 2012 NBA Finals are in the book and OKC fans are left with a summer to think about all the

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