Is it legal for a sweepstakes to force you to buy something to win? Someone with law experience please answer!

canada contests sweepstakes

Question by cruachanmusic: Is it legal for a sweepstakes to force you to buy something to win? Someone with law experience please answer!
So I won a car... now they are telling me I have to drop everything, leave my current life, and enroll at their university for 4 years to claim it. (you did not have to be a student to enter). Isn't this essentially forcing me to pay money to claim the car, which is illegal in Canada?

This contest was free, and marketed it as

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