Franchise vs. Independent Business: Which One Will Win You Over?
A study by the International Franchise Association Education Foundation and PricewaterhouseCoopers acknowledges that franchising is a formidable challenger in the fight for attention from small business entrepreneurs. The 2001 study concluded that franchises accounted for 9.5% of the US private-sector economy. That means more than 18 million people are employed in the states, either directly or indirectly, by
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